The big hint that Steve really means it

A lot of the discussion about what Steve Jobs should really do, and whether he is being genuine or just passing the buck in an attempt to placate Norwegian consumer protection, has ignored the fact that he gave away important information that most consumers would have been unaware of:

While we have had a few breaches in FairPlay, we have been able to successfully repair them through updating the iTunes store software, the iTunes jukebox software and software in the iPods themselves.

I have a feeling he could have made his point without giving away this much detail; he could, for instance, have referred to “our software” and left us in doubt; but no, he deliberately shared the fact that if we refuse to upgrade our iTunes and the iPod firmware, we can ultimately avoid the DRM treadmill. Food for thought?

Keywords: DRM, digital rights management, iTunes, iTunes Store